创业计划书（创业计划书模板word 免费）

创业计划书时间过得太快，让人猝不及防，迎接我们的将是新的生活，新的挑战，此时此刻我们需要开始制定一个计划。

以下是小编整理的创业计划书：

一、背景概述在21世纪的社会，随着市场的进一步开放，出现了越来越多样式新颖的家具。在基本的生活需求得到满足后，一些人开始注重家居生活的质量，特别是家居产品对于健康的影响，因此环保家具渐渐被人们所重视，绿色消费风潮也推动了环保家具的发展。

创新是环保目的实现的保障。随着社会的发展和收入水平的提高，有创意的家居的家居越来越吸引我们的眼球。

创意家居是指在满足产品本身的实用功能外，在外观的设计上融入时尚，个性化追求的家居用品。

产品以独特的设计打动人心，融合了设计师的创新和灵感。符合人们对生活环境以及生活品质的高要求。

创意时尚家居展现的魅力能舒缓生活中的部分压力，增添生活以及工作的乐趣。“80后”即将成为家具市场中最主流的消费群体，款式单一的家具的确已越来越难以满足现代人对家居空间的需求。个性张扬的年轻一代在追求舒适、便利的同时，也不放弃对于个性设计的执著。

他们拒绝呆板单调，渴望设计的灵活变通，而个性与整体空间的巧妙融合更令年轻人着迷。

创意与环保相结合，将是社会家居市场的潮流。其付出成本巨大，不易被广大人群接受，前期的主要消费市场是高收入人群。但其未来发展的广阔的市场、科学技术的进步和政府政策的支持，将促使其价格的降低。而且随着国民生活水平越来越高，大众消费水准不断提高，直接诱发了人们对生活情趣更高层次的追求；时尚、品质、个性，越来越成为生活、办公中不可或缺的重要主题。

国内时尚创意用品市场的需求空间在强劲的消费拉动下将变得空前宽广。

因此其发展前景非常可观。

二、产品特色1. 产品材料：创意环保家居用品 generally, are made using eco-friendly and sustainable materials with a focus on light and breathable material. High-quality materials for instance, also use advanced technological materials such as those used in the industry.

2. 产品功能：创意家居用品强调 functionality and combination。 Many of them have multiple functions to integrate into their design. Such as changing the layout of drawers,Changing the size of the sofa andChanging the color scheme.

3. 产品市场：创意家居用品 in the market are rare, reflecting the individualistic idea of our products. We create product designs based on functional requirements and aesthetic needs according to relevant disciplines such as human factors, material factors, and process factors.

4. 质量策略：消费者 primarily cluster around people who value efficiency and style in their living environment and workplace. We offer a variety of products at different price points to cater to different preferences and needs。

三、市场竞争近年来, the innovative家居 industry has emerged as an attractive option for businesses with strong financial backing and promising future prospects.

a. 消费市场： according to data, 35% of households in urban areas are choosing creative, high-quality home decor based on their preferences and tastes。

b. Economic growth: due to the increasing economic development, particularly with fast-growing urban areas, this will drive more people to buy homes and remodels in their properties.

c. Housing demand: as housing is a significant need for 80% of households and beyond, it's expected that housing prices will continue to rise while new homes are being built.

d. Home decorators: urban residents and families increasingly prefer high-quality home decor items as an indicator of their satisfaction with the living environment.

e. Gifts and prizes: as a necessity for modern homes, gift-wrapping, decorative items are becoming more common every year.

f. 35% of homeowners in urban areas are purchasing creative home decor based on their preferences and tastes.

g. 14亿 people in the population: with an estimated population of over 20 billion, this demand will continue to grow while competition intensifies.